Nasty C, one of South Africans’ leading lyricists has signed with Universal’s Def Jam Recordings label in the US via a joint venture with the universal’s African division. The rapper has been working with the label in South Africa for some years now.
The rapper made his official US debut on Thursday with his brand new single There They Go. The song is the first track from Nasty C’s upcoming album ‘Zulu Man with Some Power’.
Coming out to verify the contract, Def Jam’s interim CEO Jeff Harleston said, ‘Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip hop, and we are excited to welcome Nasty C, an international star with real vision and talent into the family.”
Nasty C on the new deal: “It is powerful to be a part of the def jam family. It is an iconic record label and has made the careers of many of the artists I look up to.”
